Sunshine!

The highest paid voice in public radio? Robert Siegel drinks to that. Via.
I love simple tools that make any public information more accessible and useful. This post is about such a tool, even though the information it accesses isn’t spatial information, per se.
Guidestar.org posts IRS tax returns for all federally recognized non-profit organizations, and lets you access them for free. There’s a wealth of financial information there, but the aspect that my nosy little heart latched onto first is that fact that with these documents, you can learn the salaries of the highest paid people in the organization.
Right away, I looked up the 990 of my own non-profit employer, and learned that our own President/CEO is paid only 4 times what I know to be the salary of the lowest paid employees in the organization. From a pay-equity standpoint, not bad! (It doesn’t change the fact that the lowest salaries are piteous, but still.)
But why stop there? Public radio employees are the non-profit employees I interact with most, so I did some poking around on their salaries.
First, the most obvious employer: National Public Radio itself.
The highest paid on-air talent at the national network headquarters? Robert Siegel, the calm and soothing host of All Things Considered. His salary in 2006? $322,640, plus $27,648 in benefits (“contributions to employee benefit plans and deferred compensation”). No wonder he always sounds so well-fed and relaxed when he blurts out one of those trademark chortles!

Brian Lehrer looks for spatial concentrations of people making over $200,000. Via.
Even better paid is NPR Managing Editor Barbara Rehm, coming in at $356, 735, plus $26,404 in benefits. (She oversees all NPR News shows, and about 200 editors, reporters, and hosts.) Rounding out NPR’s five top-paid journalists:
- Morning Edition’s Renee Montagne ($300,478, plus $31,000 in benefits)
- ME co-host Steve Inskeep ($293,077, plus $38,165 in benefits)
- Science correspondent Richard L. Harris (a steep drop from the others: $170,994, plus $19,273).
There’s a quirk to the 990 Forms — they show all salaries for officers and directors of the company (CEO, VPs, directors, etc. NPR, for example, lists 13 VPs, who each make between $150K and $250K.) But once those directors are listed, the 990 shows just the top five salaries over $50,000 in the rest of the organization. This creates fairly arbitrary results — if it’s a very small organization, there may be no additional salaries listed. And if it’s an enormous organization, like NPR, only a tiny percentage of employees who make more than $50K are listed. (NPR has 656 of them.)
NPR itself, however, is only one creator of public radio programming. Let’s look at some others.
WBEZ is the radio station in Chicago that produce This American Life and plenty of local programming.
Here’s their 2006 run-down:
- Ira Glass, host and executive producer of This American Life: $208,881
- Account Executive Paul Friedman: $152,765
- President and CEO Torey Malatia: $142, 265
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- This American Life Executive Producer Julie Snyder: $127 896
- Alex Blumberg: $126, 168
- VP for Finance Donna Moore: $102,384
Yes, so the bigwigs at TAL are doing well for themselves, but it’s easy to see why: they produce an innovative show with massive national fan following, and a fair bit of underwriting support.
Less understandable, to my mind, is the salary of Brian Lehrer, the highest paid voice at WNYC, my current local station — well, a lot of the salaries at WNYC seem over the top to me, actually. Here are their 2006 top six:
- CEO Laura Walker: $454,808 (plus $31k in aditional benefits)
- Executive Director of Underwriting: $251,041 (+ $12K benefits)
- CCO /Sr. VP for Programming Dean Cappello: $241,700 (+ $26k benefits)
- Sr Director Underwriting Dean Cappello: $228,476 (+ $18k benefits)
- VP for Development Barbara Banivoglio: $219, 623 (+ $13k benefits)
- Brian Lehrer, Host of The Brian Lehrer Show: $204, 835 (+ $25k benefits)
I’m no expert on executive compensation, but I’d like to point out that Laura Walker, CEO of one individual radio station, makes a bigger salary than the CEO of all NPR. That seems kind of large, especially considering the dismal state of WNYC’s local news coverage, and its incredibly stuffy local-broadcast productions, which feature nerdy old white male Manhattanites droning on for hours at a time, as they have the same way for years.
Speaking of which, Brian Lehrer? He hosts a locally broadcast call-in show. There’s no original reporting, and a third of the time is taken up by yahoos calling in to spout off. For comparison, Ira Glass and Terry Gross, hosts of station-produced, nationally distributed shows brought home $208,881 and
$189,421, respectively.
Here are a few more major station run-downs:
KCRW in Los Angeles gets the prize for lowest top salaries, with only three over $100,000:
- General Manager Ruth Seymour: $145, 808
- Nic Harcourt, Music Director and Host of Morning Becomes Eclectic: $129,150
- Development Associate Lyle Laver: $117,689
- Assistant General Manager Jennifer Ferro: $97, 930
- Director of Special Events Elizabeth Macdonald: $73,250
- Matt Holzman, producer of The Business: $72,250
Minnesota Public Radio / American Public Media is a behemouth. They own stations in Los Angeles, Idaho, and throughout Minnesota; they run a long-form documentary arm, American Radioworks; and they produce a lot of national shows. In 2006, their CEO Bill Kling worked 20 hours/week and earned $347, 428. Senior VP James Russell brought home $429, 655, and seven other VPs all brought home more than $200,000.
Here’s their highest paid on-air talent:
- Kai Ryssdal, host of Marketplace: $158,250
- Christopher Farrell, host of Marketplace Money: $148,458
- Krista Tippett, host of Speaking of Faith: $140,285
- William Radke, then-host of Weekend America: $137, 262
I found no record for Garrison Keillor, host of APM-distributed Prairie Home Companion.
So…what? Am I saying that public radio superstars and effective executives don’t deserve high salaries? Not exactly. It would be nice if the 990s provided some info on the lowest paid employees in an organization, so that potential donors could evaluate whether pay-equity principles are at work.
But the larger concern for donors to public radio stations should be, I think, where is the station putting its priorities? Do journalists or executives get higher salaries? By how much? What kind of journalism does the station invest the most money in? Coverage of stock markets or of social issues? What do you think of their choices?
Check your local public radio station and let me know what you think.